Articles from 2025
Brand equity applied to the FMCG industry before and during the covid-19 pandemic: A case study of private label products in Ireland, Javier Casanoves-Boix, Ana Cruz-Garcia, and Sonia García-Lafuente
Unveiling belonging: women entrepreneurs’ belonging strategies to navigate the embedding process, Saskia Stoker, Ana Cruz-Garcia, and Ingrid Wakkee
Articles from 2023
Contesting the boundaries of marianismo and entrepreneurial identity: meanings of motherhood amongst Latin American migrant women entrepreneurs, Ana Cruz-Garcia and María Villares-Varela
Articles from 2020
Close Knit: Using Consumption Communities to Overcome Loneliness, Maire O Sullivan and Brendan Richardson
Lobbying on the German Federal Level: The Unknown Shift Through Digital Transformation, Kathrin Stürmer, Gearóid Ó' Súilleabháin, Pio Fenton, and Lars Rademacher
Articles from 2011
Relationships in Fast Moving Consumer Goods Markets: The Consumers’ Perspective, Rose Leahy
Articles from 2009
Differences in Exchange Situations in Fast Moving Consumer Goods' Markets, Rose Leahy
Articles from 2008
Brand Loyalty in Fast Moving Consumer Good Markets: The Role of Bonds, Rose Leahy