Articles from 2025
Brand equity applied to the FMCG industry before and during the covid-19 pandemic: A case study of private label products in Ireland, Javier Casanoves-Boix, Ana Cruz-Garcia, and Sonia García-Lafuente
Blame narratives: Contesting gender neutrality in the entrepreneurial ecosystem, in Gendering Entrepreneurial Ecosystems: Levelling the Field, Ana Cruz-Garcia and Sarah Davis
Unveiling belonging: women entrepreneurs’ belonging strategies to navigate the embedding process, Saskia Stoker, Ana Cruz-Garcia, and Ingrid Wakkee
Articles from 2024
Understanding The Importance Of Brand Equity On Higher Education: An Empirical Study Of Irish Public Universities, Javier Casanoves-Boix, Ana Cruz-Garcia, Sonia García-Lafuente, and Mónica Pérez-Sánchez
Articles from 2023
Contesting the boundaries of marianismo and entrepreneurial identity: meanings of motherhood amongst Latin American migrant women entrepreneurs, Ana Cruz-Garcia and María Villares-Varela
The digital promotion of sustainable consumption in the G2C relationship: Urgent policy for the future, Mónica Pérez Sánchez, Javier Casanoves Boix, and Ana Cruz-Garcia
Articles from 2022
The Perception of Employees in the Construction of University Brand: Spanish Context Case Study, Javier Casanoves Boix, Ana Cruz-Garcia, and Inés Küster-Boluda
Articles from 2020
Imaginar ciudades: A Concrete Individual, an Imagined Community, Ana Cruz-Garcia
Close Knit: Using Consumption Communities to Overcome Loneliness, Maire O Sullivan and Brendan Richardson
Lobbying on the German Federal Level: The Unknown Shift Through Digital Transformation, Kathrin Stürmer, Gearóid Ó' Súilleabháin, Pio Fenton, and Lars Rademacher
Articles from 2011
Relationships in Fast Moving Consumer Goods Markets: The Consumers’ Perspective, Rose Leahy
Articles from 2009
Differences in Exchange Situations in Fast Moving Consumer Goods' Markets, Rose Leahy
Articles from 2008
Brand Loyalty in Fast Moving Consumer Good Markets: The Role of Bonds, Rose Leahy