The digital promotion of sustainable consumption in the G2C relationship: Urgent policy for the future

Authors

• Mónica Pérez Sánchez, Universidad de Guanajuato, México
• Javier Casanoves Boix, Universidad Internacional de Valencia, España
• Ana Cruz-Garcia, Department of Marketing and International Business, Munster Technological University, Cork, Ireland; Hincks Centre of Entrepreneurship, Munster Technological University, Cork, IrelandFollow

ORCID

0000-0003-0202-2142

Document Type

Article

Creative Commons License

This work is licensed under a Creative Commons Attribution-No Derivative Works 4.0 International License.

Disciplines

Business | Environmental Studies | Marketing

Publication Details

Visual Review: International Visual Culture Review, Volume 13, Issue 2

Abstract

In April 2022, the countdown of the climate clock began according to the preview of the current global effects, which could be slowed down with strategic actions, planning, and the participation of all. To achieve this, the commitment to sustainability of governments is imperative, and their active digital presence to stir consciences and cause changes in consump-tion. The objective of this work is to observe the advantages of digital marketing in the G2C (government-citizen) relationship, to create campaigns that promote reasoned and sustainable consumption, and thus contribute to safeguarding the planet.

Recommended Citation

Pérez Sánchez, M. ., Casanoves Boix, J., & Cruz García, A. . (2023). The digital promotion of sustainable consumption in the G2C relationship: Urgent policy for the future. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 13(2), 1–10. https://doi.org/10.37467/revvisual.v10.4565